Peugeot

Woman to Woman

Laurence Laborie whisks us away with her to the island of Lanzarote, an island she has fallen in love with, to discover landscapes as sublime as they are astonishing. Victoria, a Ukrainian model, accompanies her on her quest for Allure, in search of contrasts between the female body and the purity of the elements.

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Credits
CLIENT : Peugeot
TITLE: Woman to Woman
Production Company: JACKFLASH
DIRECTOR: Julien Faure
Photographer: Laurence Laborie
Executive Producer: James Hagger
Line Producer: Robin Noël
Production Assistants: Jean Méranger-Galtier, Manon Bioret, Imogen Barnes
Editorial Director: Charlotte Balatre
DOP: Jacques Ballard, A.F.C
Additional Photography: Julien Faure
Assistant Photographer: Stéphane Samanos
Sound : Hector Martin
Fixer: Christophe Dupont
Editor: Jordi Gueyrard
Assistant Editor: Théophile Chauffrut
Colorist: Anne Szymkowiak
Model: Viktoriia Yarova
Surfers: Nikol Dimitrovova, Stefania Alexandrov, Tina Pospisilva, Ludovica Verrieri, Nela Pospisilva, Hazel Craven
Music: Artist: Tomas Novoa - "Primavera", Michael FK - "Still Life", Michael FK - "Lighthouse", Alon Ohana - "Red Room", Michael FK - "Save Me"
Sound Mix: Pure sound project - Théo Noël, Joris Sellem
Special Thanks: OX Avocats, Lanzarote Art Center. Estudio Rufina Santana, Vulkano Villas, Angimage, Kinou, Peugeot Spain, Cabrera Medina, Cristina Perez
Agency / Co-Producer: Mogul
Artistic Producer: Nicolas Delacroix
Executive Producer: Julien Averty
Production Coordinators: Emie Pham, Fanélie Rodoz
Strategic Director: Damien Rety
Copywriters: Ken Sainthorant, Vincent Talabot
Creative Director: Julien Gragnic
Art Director: Félix Prunier
Graphic Designers: Redwan Benammar, Charly Braunn
Motion Designer: Tiffany Picq
SOCIAL MEDIA MANAGERS: Arnaud Gaidon, Kassandra De Oliveira
PEUGEOT: Linda Jackson, Phil York, Matthieu Bellamy, Erika Bouteloup, Valérie Candeiller
YELLOWKORNER: Alexandre de Metz, Eva Lafferrere, Maryam Bettahar
Description

After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we’re really excited to share with you this 5 part series we've produced in collaboration with Mogul, Peugeot & YellowKorner. A heartwarming series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux, talk to us about their individual quests for Allure in their personal work. In this specific episode, Laurence Laborie shows us her vision of Allure. Laurence whisks us away with her to the island of Lanzarote, an island she has fallen in love with, to discover landscapes as sublime as they are astonishing. Victoria, a Ukrainian model, accompanies her on her quest for Allure, in search of contrasts between the female body and the purity of the elements.

 

Capturing allure in figures
  • 5 photo collections available for sale in 88 YellowKorner galleries
  • +280k gallery visitors during the collections' exhibition
  • 5 x 10-minute documentaries available on Peugeot's YouTube channel
  • 25 accompanying assets for social media
  • 34m reach (ongoing)
  • 38m video views (ongoing)
  • 30.1% average completion rate on documentaries (vs Peugeot's 18.6% benchmark)
  • 3 major openings in YellowKorner galleries
  • distribution to Peugeot markets in all 4 corners of the world
 
GALLERY