Peugeot

The Atlas of Colors

From Tangiers to the Valley of the Roses, Teresa Freitas immerses us in her world of colours. In her quest for allure, she takes us on a journey through cities and landscapes of vivid hues. She opens up her atlas of colours to reveal the beauty that is sometimes hidden where we least expect it.

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Credits
CLIENT: Peugeot
TITLE: The Atlas of Colors
PRODUCTION COMPANY: JACKFLASH
DIRECTOR: Julien Faure
PHOTOGRAPHER: Teresa Freitas
EXECUTIVE PRODUCER: James Hagger
LINE PRODUCER: Robin Noël
EDITORIAL DIRECTOR: Charlotte Balatre
PRODUCTION ASSISTANTS: Jean Méranger-Galtier, Manon Bioret, Imogen Barnes
DOP: Jacques Ballard, A.F.C
ADDITIONAL PHOTOGRAPHY: Julien Faure
SOUND: Soufiane Amati
FIXERS: Sana Elkilali , Ihabe Larhild
DRIVER: Tarik zaroual
EDITOR: Jordi Gueyrard
ASSISTANT EDITOR: Théophile Chauffrut
COLORIST: Anne Szymkowiak
Cast: Aziz Slilim, Hafssa Chakibi, Mohamed Rifki
Figurants: Mohamed Karou, Christophe Bellat, Said Roami, Mohamed Kmurdal, Hameza Razouani, Ahmad Azenhmat
MUSIQUE: Artlist: Crosstown Traffic - "Each and Every Day" (instrumental version) Richard Farrell - "Drowning in Fire" River Lume - "Desert Walker" Onyx Music - "Ground Beats" Yehezkel Ras - "Ballad to a Mexican Desert"
SOUND MIX: Pure sound project - Théo Noël, Joris Sellem
SPECIAL THANKS: OX Avocats, Riad Jardin Secret, Younes El Aouad, Malak Benchakroun, Rafik Afia - Peugeot Maroc
AGENCY / Co-Producer: Mogul
ARTISTIC PRODUCER: Nicolas Delacroix
EXECUTIVE PRODUCER: Julien Averty
PRODUCTION COORDINATORS: Emie Pham, Fanélie Rodoz
COPYWRITERS: Ken Sainthorant, Vincent Talabot
CREATIVE DIRECTOR: Julien Gragnic
ART DIRECTORS: Redwan Benammar, Charly Braunn
MOTION DESIGNER: Tiffany Picq
SO.ME MANAGERS: Arnaud Gaidon, Kassandra De Oliveira
PEUGEOT: Linda Jackson, Phil York, Matthieu Bellamy, Erika Bouteloup, Valérie Candeiller
YELLOWKORNER: Alexandre de Metz, Eva Lafferrere, Maryam Bettahar
Description
After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we’re really excited to share with you this 5 part series we've produced in collaboration with Mogul, Peugeot & YellowKorner. A heartwarming series where five renown photographers Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux talk to us about their individual quests for Allure in their personal work. In this specific episode, we travel from Tangiers to the Valley of the Roses where Teresa Freitas immerses us in her world of colours. In her quest for allure, she takes us on a journey through cities and landscapes of vivid hues. She opens up her atlas of colours to reveal the beauty that is sometimes hidden where we least expect it.
 

Capturing allure in figures
  • 5 photo collections available for sale in 88 YellowKorner galleries
  • +280k gallery visitors during the collections' exhibition
  • 5 x 10-minute documentaries available on Peugeot's YouTube channel
  • 25 accompanying assets for social media
  • 34m reach (ongoing)
  • 38m video views (ongoing)
  • 30.1% average completion rate on documentaries (vs Peugeot's 18.6% benchmark)
  • 3 major openings in YellowKorner galleries
  • distribution to Peugeot markets in all 4 corners of the world
 
GALLERY