Hyatt

Live Now

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Credits
Client: Hyatt
Hotel Distribution Strategy: Genevieve Materne
VP Marketing: Simone Loretan
Senior Manager Brand EAME: Laura Roldan
Agency: Jackflash
Copywriter: Selda Yurekten
Strategic Planner: Caroline Amand
Storyboarder: Oliver Harud
Production Company: Jackflash
Producer: James Hagger
Line producer: Maxime Hervé
Production Assistant: Hortense Cartier
Legal Representative: Aicha Fetouhi
Directors: Michel & Nico Arribehaute
Director of Photography: Jaime Felui-Torres
Photographer: Clement Lefer
Location Manager: Greg Menager
Location Assistant: Yohel Gruson
1st Assistant Directors: Renaud Alcalde
2nd Assistant Directors: Guillaume Leuillet
1st Assistant Camera: Romain Malavoy
2nd Assistant Camera: Alejandro Asensio
Best Boy: Thierry Manhiabal
Gaffer: Manuel Marmier 
Gaffer: Etienne Hubert
Gaffer: Jean-Philippe Louis
DIT: Alexandre Sinn 
Key Grip: Matthieu Noell
Grip: Cyril Vannier
Sound Engineer: Guillaume Ravenel
Art Director: Esther Pottier
Assistant Art Director: Camille Laading
Styliste: Karine Marques Ferreira
Styliste Assistant: Agathe De Buretel
MUA: Charlotte Le Clerre
Assistant MUA: Laure Malterre
Post-Production Company: Troublemakers
Editor: Manuel Coutant
Additional Editor: Jon Echeveste
Additional Editor: Quentin Kwiatkowski
Sound Design: EchoLab - Gavin Little
Colorist: Muriel Archambaud
Confo: Valentin Bordeau
Colorist: Muriel Archambaud
Cast: Julia Mugnier
Cast: Jean-Claude Matthey
Cast: Julien Benoit Birman
Cast: Arlette Najzstat
Cast: Gregory Galmar
Cast: Claire Berthier
Cast: Oumar Thiongane
Cast: Sacha Arribehaute
Cast: Robinson Arribehaute
Description
Over the last couple years of the worldwide pandemic, travelling had become a constant struggle. Everyone had finally retreated to their homes and far from the desire to discover new territories. It is in this post-pandemic context that the Hyatt brand wanted to rethink its «Traveling Experience». It is no longer systematically about exploring new lands or traveling thousands of miles. The most important thing today, it seems, is to be able to fully enjoy a human, authentic and true experience. To be able to enjoy the present moment together. World of Hyatt with the help of the French Production Company / Agency JACKFLASH is launching its new campaign with «Live Now» as its core promise. To do this, the creative choice was to rely on our different senses. Touch, hearing, smell and sight. All united under one concept, ASMR. This concept, which has already gathered millions of followers on Youtube, is based on recordings of soft and repetitive sounds that bring relaxation and inner calm. With this sensory approach, Hyatt is rethinking the codes of hospitality and reminding us how relaxing it is to take care of yourself in a hotel.
GALLERY