Directed by Bernie Roux for KFC with the agency MullenLowe in Paris, the film called The Bomb stages in a virtuosic 360-degree slow motion, a chicken drumstick lover who savours them in zero-gravity above the pool during a sunny party where the fork is of rule. Quickly joined by the other guests in an exciting sharing moment where everyone dives in the pool suited. The television campaign in three formats 10, 20 and 30 seconds is followed by a digital activation, a small website sansfourchette.com in response to the online booking site lafourchette.com to create an emulation around uncomplicated meals. /wp-content/uploads/bernie-roux-kfc-la-bombe.jpg