ING
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Client
ING
Agency
Havas
Open a joint account in complete discretion, without necessarily waiting for the blessing of family and co? This advertising spot for ING perfectly illustrates the answer to this question through a light skit, with humorous attractions, in a soaring but realistic atmosphere. Bernie Roux signs this new film in Slow Motion, with an airy pen, which delicately tickles our society taboos: the couple extra age gap. This situation often becomes embarrassing when the woman, known as a "cougar", is older than her partner. There is no feminism or revolt in this film, but simply a modern story, perfectly well conducted on screen by its director, who makes you smile.
Credits | |
Director | Bernie Roux |
Director of the Photography | Patrick Otten |
Production Company | 2SUR2 |