Peugeot

Pure Tuscany

We follow legendary photographer Oliviero Toscani in the heart of Tuscany on his quest for Allure. He takes us through the cypress trees and famed Italian valleys, where the imprint of history and man is omnipresent, to find the essence of the Val d’Orcia.

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Credits
CLIENT: Peugeot
TITRE: Pure Tuscany
PRODUCTION COMPANY: JACKFLASH
DIRECTOR: Julien Faure
PHOTOGRAPHER: Oliviero Toscani
EXECUTIVE PRODUCER: James Hagger
LINE PRODUCER: Robin Noël
PRODUCTION ASSISTANT: Jean Méranger-Galtier, Manon Bioret, Imogen Barnes
EDITORIAL DIRECTOR: Charlotte Balatre
DOP: Jacques Ballard, A.F.C
ADDITIONAL PHOTOGRAPHY: Julien Faure, Morgan Mercier
Sound: Francesco Profetti
Fixer: Chiara Pieri
Driver: Nicollo Vannuachi
EDITOR: Jordi Gueyrard
ASSISTANT EDITOR: Théophile Chauffrut
COLORISTE: Anne Szymkowiak
Extras: Samuel Scicluna, Peter Mads, Emilio Sacchi, John McCourt, Marco Gorihi, Roberto Rappuoci, Robert Flesher, Lorenzeo Prodezza
MUSIC: Artlist: Jerusalem Symphony Orchestra - "Musettas Aria Quando men vo La Bohème" Hey Judy - "Set Ways" Ian Post - "Hino Nacional Brasileiro" Louis Adrien - "Escape to Socily" Hey Judy - "Joke Book Duet" Diamond and Ice - "Footsteps
SOUND MIX: Pure Sound Project. Théo Noël, Joris Sellem
SPECIAL THANKS: OX Avocats, Film shot in San Quirico d'Orcia, Giovanni Baroni - Peugeot Italie Roberto Rappucci I lecci restaurant Posta Marcucci’s team The Toscana film commission
AGENCY / Co-Producer: Mogul
ARTISTIC PRODUCER: Nicolas Delacroix
EXECUTIVE PRODUCER: Julien Averty
PRODUCTION COORDINATORS: Emie Pham, Fanélie Rodoz
STARTEGIC DIRECTOR: Damien Rety
COPYWRITERS: Ken Sainthorant, Vincent Talabot
CREATIVE DIRECTOR: Julien Gragnic
ART DIRECTOR: Félix Prunier
GRAPHIC DESIGNERS: Redwan Benammar, Charly Braunn
MOTION DESIGNER: Tiffany Picq
SOCIAL MEDIA MANAGERS: Arnaud Gaidon, Kassandra De Oliveira
PEUGEOT: Linda Jackson, Phil York, Matthieu Bellamy, Erika Bouteloup, Valérie Candeiller
YELLOWKORNER: Alexandre de Metz, Eva Lafferrere, Maryam Bettahar
Description

Winner of 'Best Short Film' at the Master of Arts Film Festival 2025.

After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we’re really excited to share with you this 5 part series we've produced in collaboration with Mogul, Peugeot & YellowKorner. A heartwarming series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux, talk to us about their individual quests for Allure in their personal work. In this specific episode, we follow legendary photographer Oliviero Toscani in the heart of Tuscany on his quest for Allure. He takes us through the cypress trees and famed Italian valleys, where the imprint of history and man is omnipresent, to find the essence of the Val d'Orcia.

    Capturing allure in figures
  • 5 photo collections available for sale in 88 YellowKorner galleries
  • +280k gallery visitors during the collections' exhibition
  • 5 x 10-minute documentaries available on Peugeot's YouTube channel
  • 25 accompanying assets for social media
  • 34m reach (ongoing)
  • 38m video views (ongoing)
  • 30.1% average completion rate on documentaries (vs Peugeot's 18.6% benchmark)
  • 3 major openings in YellowKorner galleries
  • distribution to Peugeot markets in all 4 corners of the world
 
GALLERY