Peugeot

Into the Kenyan Wild

On his quest for Allure, Laurent Baheux takes us on an exploration of the great splendour of the natural world, in the heart of the Masai Mara. It is by opening himself up to the unexpected and to ordinary beauty that Laurent succeeds in capturing the wild Allure. Accompanied by his adventurous partners, Laurent sets off in search of the lion, which perhaps most embodies this Allure in this kingdom.

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Credits
Client: Peugeot
Title: Into the Kenyan Wild
Production company: JACKFLASH
Director: Fabien Ecochard
Photographer: Laurent Baheux
Executive producer: James Hagger
Line producer: Robin Noël
Production assistants: Jean Méranger-Galtier, Manon Bioret, Imogen Barnes
DOP: Jacques Ballard, A.F.C
Additional photography: Fabien Ecochard
Sound engineer: Edna Bonareri Momanyi
Fixer: Jean-Marie Sabin
Cast: Morris Mwania, Saitoti Silantoi
Extras: Johnson Tapanei Mokotio, Joseph Parsaloi Rarin, Joseph Sattuti Koitumek
Editor: Jordi Gueyrard
Assistant editor: Théophile Chauffrut
Colorist: Anne Szymkowiak
Music: Artist: Hans Johnson - "Every Breath", Josh Leake - "Family", The Hunts - "Peace Be Still", Jordan Hartfield - "Living water" reprise, CK Martin - "Scourge", Yehezkel Raz - "Nightfall hymn"
Sound Mix: Pure sound project - Théo Noël, Joris Sellem
Special thanks: Jose Serrano & Enkewa Masai Mara, Maureen Kajuju - Peugeot Kenya
AGENCY / Co-Producer: Mogul
ARTISTIC PRODUCER: Nicolas Delacroix
EXECUTIVE PRODUCER: Julien Averty
PRODUCTION COORDINATORS: Emie Pham, Fanélie Rodoz
STARTEGIC DIRECTOR: Damien Rety
COPYWRITERS: Ken Sainthorant, Vincent Talabot
CREATIVE DIRECTOR: Julien Gragnic
ART DIRECTOR: Félix Prunier
GRAPHIC DESIGNERS: Redwan Benammar, Charly Braunn
MOTION DESIGNER: Tiffany Picq
SOCIAL MEDIA MANAGERS: Arnaud Gaidon, Kassandra De Oliveira
PEUGEOT: Linda Jackson, Phil York, Matthieu Bellamy, Erika Bouteloup, Valérie Candeiller
YELLOWKORNER: Alexandre de Metz, Eva Lafferrere, Maryam Bettahar
Description
After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya we’re really excited to share with you this 5 part series we've produced in collaboration with Mogul, Peugeot & YellowKorner. A heartwarming series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux, talk to us about their individual quests for Allure in their personal work. In this specific episode, we join photographer Laurent Baheux in the Kenyan wild. On his quest for Allure, Laurent explores the great splendour of the natural world in the heart of the Masai Mara. It is by opening himself up to both the unexpected and to the beauty of the ordinary that Laurent succeeds in capturing the wild’s Allure. Accompanied by his partners in adventure, Laurent sets off in search of the lion, which perhaps most embodies such Allure in this kingdom.

  Capturing allure in figures
  • 5 photo collections available for sale in 88 YellowKorner galleries
  • +280k gallery visitors during the collections' exhibition
  • 5 x 10-minute documentaries available on Peugeot's YouTube channel
  • 25 accompanying assets for social media
  • 34m reach (ongoing)
  • 38m video views (ongoing)
  • 30.1% average completion rate on documentaries (vs Peugeot's 18.6% benchmark)
  • 3 major openings in YellowKorner galleries
  • distribution to Peugeot markets in all 4 corners of the world
 
GALLERY